The key takeaway is that digital marketing is essential for businesses to engage with their target audience and manage their public image in today’s digital age.

1. Importance of Digital Marketing :

As internet and digital technologies become integral to people's daily lives, public opinions, perceptions (both positive and negative), and information are increasingly shaped by digital platforms.

2. Challenges for Businesses :

It is becoming harder for businesses to directly engage with the public and manage their image. Businesses need to reach the public effectively to maintain a positive perception.

3. Role of Digital Marketing :

Digital marketing allows businesses to connect with the public via mobile devices, understand consumer preferences, and build positive perceptions among the target audience. This makes digital marketing crucial for business success.

4. Ajantha Public Relations :

Ajantha Public Relations can bridge the gap between clients and customers, and between doctors and patients, using digital marketing strategies to improve communication and image.